Journal article

[DUPLICATE] Effective messages in vaccine promotion: a randomized trial.

OBJECTIVES: To test the effectiveness of messages designed to reduce vaccine misperceptions and increase vaccination rates for measles-mumps-rubella (MMR). METHODS: A Web-based nationally representative 2-wave survey experiment was conducted with 1759 parents age 18 years and older residing in the United States who have children in their household age 17 years or younger (conducted June-July 2011). Parents were randomly assigned to receive 1 of 4 interventions: (1) information explaining the lack of evidence that MMR causes autism from the Centers for Disease Control and Prevention/ (2) textual information about the dangers of the diseases prevented by MMR from the Vaccine Information Statement/ (3) images of children who have diseases prevented by the MMR vaccine/ (4) a dramatic narrative about an infant who almost died of measles from a Centers for Disease Control and Prevention fact sheet/ or to a control group. RESULTS: None of the interventions increased parental intent to vaccinate a future child. Refut

Languages

  • English

Publication year

2014

Journal

Pediatrics

Volume

4

Type

Journal article

Categories

  • Data

Tags

  • ICT

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Mathew Mohan Kumar - 2014 - Effective messages in vaccine promotion A randomised trial.pdf

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