Opportunities for utilizing new technologies to increase vaccine confidence.

The emergence of new digital technologies has 'disrupted' traditional vaccine information communication. This article reviews the impact of the Internet- social media- digital detection and mobile applications on both fueling anti-vaccine sentiment and providing a mechanism by which to address vaccine hesitancy. While the anti-vaccine community has leveraged the Internet and social media to bypass traditional sources of information and communicate with susceptible parents- digital surveillance and mobile apps offer an important opportunity for public health officials to develop new strategies to identify and address concerns in a real-time manner.