Text4baby program: an opportunity to reach underserved pregnant and postpartum women?

Text4baby was launched in 2010 to promote healthy pregnancies and babies by the use of text messaging. The primary objective of this study was to assess factors related to the enrollment process and reception of text4baby. A prospective cohort study was conducted in two Women- Infant and Children clinics in Atlanta (April 2010-July 2011). Randomly selected pregnant and postpartum women (n = 468) were queried on cell phone use and instructed on text4baby enrollment. Self-enrollment issues were assessed at one-week follow-up (n = 351- 75.0 %)- and message reception and reading patterns at two-month follow-up (n = 209- 44.7 %). Forty-two percent of the women had some college education and 82 % had household income